Daniela Negreda is an internationally experienced Senior Marketing Leader. She has the know-how in both the corporate and the sport industry from working in Kimberly-Clark Corporation for 13 years and the International Olympic Committee (IOC) for 7 years. Her broad marketing experience encompasses, among others, brand building, business development, research & insights, product management and retail strategies.

She is currently a Consultant in Marketing and Business Development working for clients such as World Health Organisation (WHO), Digital Partners Switzerland, the Games experts IGNITX and NR Sports Volunteering.

During her time with the IOC, she managed the strategic development, production and implementation of the promotional brand campaign with the objective of promoting Olympic values beyond the Olympic Games period. She oversaw the development of IOC proprietary consumer and B2B research studies and broadcast data, providing customized analysis per stakeholder augmented by storytelling based on market trends. Daniela also led the development of effective fit-for-purpose sales tools. These tools were used for training, sales, and servicing of partners at all 3 levels of Olympic sponsorship resulting in various sponsorship renewals and new partners contracts with IOC, Host Cities Organizing Committees and National Olympic Committees, including the multi-million dollars deals with Bridgestone and Toyota.

Daniela is an MBA graduate from University of Phoenix, holds a professional certificate from University of California, Berkeley and an extension certificate from Faculdade Getúlio Vargas, São Paulo.